Ethical entrepreneuring in the Anthropocene

New ideas that are CO2-emissions contingent or require unfettered access to raw materials do not have lasting value. Think big, thing strategic, design within current and emerging constraints.

Identify a massive problem.

Envision what good looks like, and what you could do to bring the problem closer to good.

Approach your idea as an opportunity to be helpful to others.

Develop solutions that make it easier for others to engage in solving the problem.

Think big. Could this idea scale? How many people could it help? Is it worth going national? Global? Begin with the end in mind.

Is anyone else doing it? Is it hard? Do you see a path? Continue.

Solve for doubt or objections to the solution you’ve identified. Use data. Use logic. Consider human behaviors and norms.

Expect resistance to new ideas.

Engage with humility. Assume you may be wrong. Go back and do your research. Respond with pragmatism.

Be willing to modify the plan based on new information.

Entrepreneurship is inherently iterative. Expect copycats. Keep moving, improving.

All of Junket's products ship in secondhand packaging via ground transit only (air transit produces 10x the emissions of ground transit). We're here to provide better environmental options through the full product and transit lifecycle. Dismiss