FOR IMMEDIATE RELEASE
Contact: Julie Kearns
Junket: Tossed & Found launches carbon-informed, circular commerce t-shirt customization service
MINNEAPOLIS, Minn. (April 22, 2019) – Junket, a socially-conscious secondhand business committed to fostering positive social and environmental change through creativity and reuse announced today that it is introducing the first-known carbon-informed, circular commerce solution in America with the strategic launch of a t-shirt customization service.
Last year, the popular Minneapolis resale shop, located on a prominent commercial corridor known for sustainable commerce, closed its doors in order to pause, evaluate and consider how the data-driven social enterprise might have more impact and reach a broader audience. With that, Junket founder and CEO Julie Kearns turned her attention to high-impact ideas that would provide a more sustainable solution to something as common as product printing, packaging and shipping.
“Producing a single new cotton t-shirt generates roughly four pounds of carbon dioxide emissions before it ever reaches the sales floor,” Kearns said. “On the other hand, you could ship 65 existing shirts round-trip from either coast before the transit emissions would approach the manufacturing emissions of a single new one – just as long as you avoid sending them on a plane.”
As Kearns considered options within the context of Greenhouse Gas data gathered over several years of research and development at Junket’s retail location, it became clear that the company could offer low-carbon commerce not just locally, but nationally, as long as Junket avoided flight-based delivery.
And so, shopjunket.com re-launched its online sales platform last fall as the first-known carbon-informed commerce site in the U.S., slowly building up an inventory heavy on small, commodity-type products like paper clips, sewing notions and glass beads, along with an offering of vintage smalls on-brand with their vintage shop roots. Junket is now expanding the site’s offerings through the launch of a completely sustainable and environmentally-friendly t-shirt customization service.
Customers can send in their own t-shirts, and the printing will be done using 100 percent reclaimed ink. Soon, even the transfer paper used to apply the graphics will have been previously used with the goal of making 100 percent of the product and its process reused, rather than recycled.
Because every batch of rescued ink will be different, each print release will be limited edition, and customers are encouraged to order their graphic before finding a shirt to suit their message of choice. Junket also encourages artists interested in offering their own graphics through this printing program to get in touch and submit their designs.
“We’re thrilled to have found an environmentally-oriented partner in Minneapolis print shop Monkey In A Dryer,” Kearns said. “Their willingness to say ‘let’s try it!’ every time I asked for something that no one else was willing to consider led to a fully circular product solution that we know the market will appreciate – and that we hope other companies will be inspired to follow.”
Customers can submit their t-shirt printing orders at https://shopjunket.com/reprint
About Junket: Tossed & Found
Junket is a South Minneapolis social enterprise that develops regenerative commerce solutions at the intersection of creativity and reuse. With a commitment to fostering positive social change through for-profit business, Junket inspires others to dream big, gather their power, and kick ass on behalf of our planet and its people. All of the company’s products and packaging are sourced from post-consumer sources and shipped exclusively via ground transit, so shoppers can trust that product packaging and shipping emissions won’t undermine their efforts to invest in more sustainable choices.
Junket uses environmental data to validate its product offerings and business processes and to prove its climate- and carbon-oriented value proposition: the most sustainable goods possible are the ones that already exist.
For more about or to shop Junket’s carbon-informed commerce, visit https://shopjunket.com/shop-online.