Junket’s work and influence (past, present, future) maps to several of the United Nations’ Sustainable Development Goals (SDGs)
Primary SDG mapping:
Regenerative community/wellbeing, reduced pollution, healthy relationships/ non-violent communication
Livable wage, creative and self-directed work, micro-business incubation, creative place-making, carbon-informed support/services for small business…
Reuse supply chain strategies
Fully circular product design/remanufacture
Hybrid/adaptive business model(s)
Access to sustainable resources
Development focus on walkability/bikeability/collaborative commerce
Advocacy and thought leadership on sustainability issues.
- We deliberately avoid fear- and scarcity-based marketing: we prefer to have that thing available when you need it.
- Customer-triggered custom production (on-demand manufacture using 100% reuse materials)
- 99-100% reuse materials for product manufacture
- Focus on producing/offering products that are legitimately useful
- Existing goods are embodied energy and should be valued accordingly. Our work flows directly from this premise.
According to the IPCC, reducing global greenhouse gas emissions by 50% within the next 10 years is a key requirement for limiting global warming to 1.5º C.
- 40% of US emissions are directly tied to the manufacture of goods.
- US consumption is second only to China’s
- US consumers are also responsible for 25% of China’s emissions (product export…).
- Our lifestyles ARE THE PROBLEM.
- REUSE means extending the useful life of existing things.
- Existing things are embodied energy.
- This is basic mathematics, and a wake-up call to stop making unnecessary garbage product.
Reducing social demand for new manufacturing through both community education and the provision of existing goods = direct climate action.
Readily available data tell us that the reuse of existing goods is exponentially more impactful than manufacturing recycled products, moving production facilities to solar, or trying to reduce resource usage while continuing to manufacture ever-more unlikely-to-ever-biodegrade pre-garbage product.
We are outspoken proponents for Full Life Cycle Responsibility (both corporate LCR and individual accountability). Addressing root causes and seeking voluntary overlap in social/commercial accountability while laws/regulations/corporations broadly fail to address these problems.
None of us will solve these global goals alone. We are intentional in forming relationships at multiple scales – and in multiple sectors – to achieve the results we seek. As Junket’s founder, Julie Kearns has developed a reputation for collaboration-forward, carbon-informed, trust- and community-building business and social change strategies.
With appropriate support, the social networks she has developed since launching Junket can be leveraged for rapid scale:
Local & regional collaboration:
- Julie is working to launch a community space at the edge of the Minneapolis-Saint Paul border where multiple reuse-, zero waste-, and climate-oriented organizations and change makers will be able to interact, cohabit, and nurture work to support our community’s transition to a more equitable, robust & healthy post-carbon economy.
- Julie – in her role as Junket’s founder and as a trusted community voice – has actively engaged in and lent support for both ongoing ( 100% Campaign, ReuseMN, Main Street Alliance – MN, CLEAR equitable energy coalition and early stage efforts to end HERC trash incineration contract) and historic (Earned Sick & Safe Time, Livable Wage, efforts to pursue equitable social and policy outcomes at city, county, and state levels.
National network building:
- Reuse Alliance
- Climate Reality
- shopjunket.com has been developed as a carbon-informed business model intended to provide nationwide ease of access to environmentally ethical secondhand goods & materials.
- Thought leadership and brand recognition within Creative Reuse social networks
- Pre-publication input for and first external round reviewer of The Gigatonne Strategy white paper by 10-in-10.
- Active participation in the Climate Science/Activism corner of Twitter
- Speaking, writing, & crunching data at the intersection of consumerism & CO2-e
Secondary SDG mapping:
Practical skill building, repair/making, climate education, practical support for ethical decision-making/carbon competency…
Woman-owned, women-run business. Queer friendly/social justice/equity-oriented by design
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